It may be hard to remember, but there was a time when the Internet confused the general public.
“In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today,” said Trudy Hardy, Vice President of Marketing, BMW of North America.
BMW’s upcoming Super Bowl ad features its all-electric i3 with broadcast journalists Katie Couric and Bryant Gumbel. In 1994, both journalists expressed their confusion over the Internet and what an e-mail address is and 21 years later, the German automaker has put them behind the wheel of the i3 so they can figure out how the EV works.
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The commercial is trying to make light of the notion that many people are still confused by how electric vehicles work, especially in states where they aren’t popular just yet. It remains to be seen if electric vehicles will change the world how the Internet has, but it’ll be interesting to see how the technology unfolds in the coming years.
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